It always starts the same way. A single founder running a single WhatsApp number. Then a second phone for the partner. Then an Instagram account for marketing. Then somebody's personal Messenger because that's where the supplier reaches out.
By the time you have four tabs open you don't have a customer service problem. You have an architecture problem. There is no single inbox, no single owner, no single record of what was said.
The trigger to consolidate isn't a number of messages. It's the first time you miss one. The customer who DMs on Instagram and gets answered on WhatsApp because that's where the team happened to see it. The order that lapses because two people thought the other one had it.
When you consolidate, three things change at once. Everyone sees the same conversation. The customer gets one answer, on the channel they started on. And you stop carrying the cost of context-switching between four apps.
If you're at that point, OonoBox is built for exactly this moment. Connect your channels, route conversations to the right teammate, and reply from one place.